Case Studies · Anwar Media

Brands we've helped go to market.

Consulting, launches, events, marketing, and creator partnerships for founders and companies building in the US.

Case Study

ImagineArt from Pakistan to San Francisco.

Challenge: An AI creative suite built in Pakistan needed a real presence in the US market and the people who shape it.
Plan: We advised on the US go-to-market and threw a packed launch party in San Francisco with a couple hundred founders, creators, and investors.
Result: ImagineArt has since passed 6 million web users and grown to an estimated $40M+ in annual recurring revenue without raising outside venture capital.

Case Study

Challenge: A $32 billion company needed creators making content on its platform, and gave us two weeks' notice.
Plan: We built and ran a creator tour, teaching creators at every stop how to make content on the platform.
Result: Every stop sold out, and the platform grew to 3 million monthly users.

Case Study

Challenge: RedNote needed American creators on the platform, starting with a campus creator program in the US.
Plan: We hosted a private dinner at the Harvard Club in New York and seated 30 creators with a combined 103 million followers at one table.
Result: One night put RedNote in front of 103 million followers' worth of reach and gave its US campus creator program its first wave of creators.

Case Study

Challenge: Color Coded Crime, a Pakistani fashion brand, wanted to break into the US market.
Plan: We put them on the New York Fashion Week calendar, matched them with an agency and the partners they needed to stage the show, and shut down an entire street for it.
Result: The show generated 500,000+ views and grew their following by a few thousand across every social platform.

Case Study

Challenge: Canvas, an AI studio that helps creators build and own micro-dramas and short-form shows, needed creators with real audiences to make shows on the platform.
Plan: We produced the Creators Are The New Studios launch party in San Francisco during SF Tech Week, filled the room with 400 creators, founders, and investors, and brokered deals with the creators in it.
Result: We helped Canvas secure 15 shows. It now distributes its original series, built with creators reaching 3M+ followers combined, through its own streaming channel, Canvas OTT.

Case Study

Challenge: Sponsors like SpaceX and MongoDB wanted to reach founders, engineers, and builders, not just buy a logo on a wall.
Plan: We built an application-only black tie gala, so every guest had to raise their hand to get in.
Result: 30,000 people applied, giving sponsors a demand signal and an audience far larger than the room. The night was covered in the San Francisco Post.

Go-to-market advisory for founders and creators launching in the US.